Reducing customer anxiety in GoFood order tracking design

Reducing customer anxiety in GoFood order tracking design

As the design lead on the consumer booking experience team, I built a team and led the project to redesign our order tracking experience. The aim was to reduce customer anxiety around pooling and make it scalable for this new logistics model.

As the design lead on the consumer booking experience team, I built a team and led the project to redesign our order tracking experience. The aim was to reduce customer anxiety around pooling and make it scalable for this new logistics model.

As the design lead on the consumer booking experience team, I built a team and led the project to redesign our order tracking experience. The aim was to reduce customer anxiety around pooling and make it scalable for this new logistics model.

Reimagining the text search experience in GoFood

Reimagining the text search experience in GoFood

As the product designer of GoFood search, I was given the task to revamp the search experience of the largest food delivery service in Southeast Asia. The aim was to quickly give results to the users, that are most relevant to them.

As the product designer of GoFood search, I was given the task to revamp the search experience of the largest food delivery service in Southeast Asia. The aim was to quickly give results to the users, that are most relevant to them.

As the product designer of GoFood search, I was given the task to revamp the search experience of the largest food delivery service in Southeast Asia. The aim was to quickly give results to the users, that are most relevant to them.

Gojek PLUS - Building one subscription service for multiple products

Gojek PLUS - Building one subscription service for multiple products

As the principle designer for the Gojek central team, I was tasked to build a subscription brand for Gojek. This project involved designing the in-app user experiences for purchase and redemption flows across 6+ products in Gojek. Along with this we built and launched a new brand and identity design for it's launch.

As the principle designer for the Gojek central team, I was tasked to build a subscription brand for Gojek. This project involved designing the in-app user experiences for purchase and redemption flows across 6+ products in Gojek. Along with this we built and launched a new brand and identity design for it's launch.

As the principle designer for the Gojek central team, I was tasked to build a subscription brand for Gojek. This project involved designing the in-app user experiences for purchase and redemption flows across 6+ products in Gojek. Along with this we built and launched a new brand and identity design for it's launch.

Details coming soon..

8+ years of experience across

Experience Design

Experience Design

Interaction Design

Design Leadership

Design Management

UX Research

Brand Design

I'm Sugam!

I'm Sugam!

Product Design Lead at Gojek

Product Design Lead at Gojek

8+ years of experience across

Experience Design

Experience Design

Interaction Design

Design Leadership

Design Management

UX Research

Brand Design

8+ years of experience across

Experience Design

Experience Design

Interaction Design

Design Leadership

Design Management

UX Research

Brand Design