Redesigning Order Tracking Experience in GoFood

This case study shares the UX strategy applied and the lessons learned during the process of redesigning food order tracking user journey to reduce anxiety.

Premium UX Template for Framer

Drop in screen open rate

3.4%

Drop in late tickets raised

5.8%

Redesigning Order Tracking Experience in GoFood

This case study shares the UX strategy applied and the lessons learned during the process of redesigning food order tracking user journey to reduce anxiety.

Drop in screen open rate

3.4%

Drop in late tickets raised

5.8%

Redesigning Order Tracking Experience in GoFood

This case study shares the UX strategy applied and the lessons learned during the process of redesigning food order tracking user journey to reduce anxiety.

Premium UX Template for Framer

Drop in screen open rate

3.4%

Drop in late tickets raised

5.8%

Designing a new text search experience in GoFood

This case study talks about the discovery experience of GoFood customers via text search and how it was redesigned from scratch.

Premium UX Template for Framer

Conversation rate uplift

15.8%

System usability scale score

72.2%


Designing a new text search experience in GoFood

This case study talks about the discovery experience of GoFood customers via text search and how it was redesigned from scratch.

Conversion rate uplift

15.8%

System usability scale score

72.2%

Designing a new text search experience in GoFood

This case study talks about the discovery experience of GoFood customers via text search and how it was redesigned from scratch.

Premium UX Template for Framer

Conversation rate uplift

15.8%

System usability scale score

72.2%


Gojek PLUS: Building a new subscription brand for Gojek

This project involved creating a new brand identity and designing the in-app journey for subscription purchase and redemption flows across 6+ products in Gojek.

Premium UX Template for Framer

Conversion rate uplift

75%

Average order frequency per user

2x

Gojek PLUS: Building a new subscription brand for Gojek

This project involved creating a new brand identity and designing the in-app journey for subscription purchase and redemption flows across 6+ products in Gojek.

Conversion rate uplift

72%

Average order frequency per user

2x

Gojek PLUS: Building a new subscription brand for Gojek

This project involved creating a new brand identity and designing the in-app journey for subscription purchase and redemption flows across 6+ products in Gojek.

Premium UX Template for Framer

Conversion rate uplift

75%

Average order frequency per user

2x