Redesigning Order Tracking Experience in GoFood
This case study shares the UX strategy applied and the lessons learned during the process of redesigning food order tracking user journey to reduce anxiety.
Drop in screen open rate
3.4%
Drop in late tickets raised
5.8%
Redesigning Order Tracking Experience in GoFood
This case study shares the UX strategy applied and the lessons learned during the process of redesigning food order tracking user journey to reduce anxiety.
Drop in screen open rate
3.4%
Drop in late tickets raised
5.8%
Redesigning Order Tracking Experience in GoFood
This case study shares the UX strategy applied and the lessons learned during the process of redesigning food order tracking user journey to reduce anxiety.
Drop in screen open rate
3.4%
Drop in late tickets raised
5.8%
Designing a new text search experience in GoFood
This case study talks about the discovery experience of GoFood customers via text search and how it was redesigned from scratch.
Conversation rate uplift
15.8%
System usability scale score
72.2%
Designing a new text search experience in GoFood
This case study talks about the discovery experience of GoFood customers via text search and how it was redesigned from scratch.
Conversion rate uplift
15.8%
System usability scale score
72.2%
Designing a new text search experience in GoFood
This case study talks about the discovery experience of GoFood customers via text search and how it was redesigned from scratch.
Conversation rate uplift
15.8%
System usability scale score
72.2%
Gojek PLUS: Building a new subscription brand for Gojek
This project involved creating a new brand identity and designing the in-app journey for subscription purchase and redemption flows across 6+ products in Gojek.
Conversion rate uplift
75%
Average order frequency per user
2x
Gojek PLUS: Building a new subscription brand for Gojek
This project involved creating a new brand identity and designing the in-app journey for subscription purchase and redemption flows across 6+ products in Gojek.
Conversion rate uplift
72%
Average order frequency per user
2x
Gojek PLUS: Building a new subscription brand for Gojek
This project involved creating a new brand identity and designing the in-app journey for subscription purchase and redemption flows across 6+ products in Gojek.
Conversion rate uplift
75%
Average order frequency per user
2x